Goldilocks effect

Goldilocks effect
(GOHL.dee.loks uh.fekt)
When something succeeds or prospers because it is neither too big nor too small.
Example Citation:
Size does matter. Up to a certain point, the more widgets you produce, the cheaper each widget becomes. But you no longer have to be General Motors to reap economies of scale. Several recent studies suggest a Goldilocks effect: medium-sized companies enjoy the benefits of scale more than the big ones do.
— James Surowiecki, "The Goldilocks effect," The New Yorker, May 27, 2002
Earliest Citation:
The new funding rules are creating a "Goldilocks effect," explained Henry Savath, vice president at A. Foster Higgins Co., the employee benefit unit of Johnson & Higgins, New York. "It can't be too great, it can't be too little, it has to be just right."
— Nicky Robertshaw and Joel Chernoff, "Budget details pummel funds," Pensions & Investment Age, December 28, 1987
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  • Goldilocks economy — (GOHL.dee.lawks i.KAWN.uh.mee) n. An economy that is not so overheated that it causes inflation, and not so cool that it causes a recession. Example Citation: America s not too hot, not too cold Goldilocks economy is getting too hot. The result… …   New words

  • Goldilocks planet — (GOHL.dee.lawks PLAN.uht) n. A planet that can support life because it is neither too hot nor too cold, too big nor too small, too near its star nor too far. Example Citations: Last week NASA announced the discovery of a giant gasball of a planet …   New words

  • wealth effect — (WELTH uh.fekt; TH as in thin) n. An increase in consumer spending based on the perceived wealth created by the escalating value of stock market portfolios. Example Citation: Big portfolio gains by investors in recent years have created what… …   New words

  • spotlight effect — n. The tendency to believe that other people are paying closer attention to one s appearance and behavior than they really are. Example Citation: Oh, things sure took a bad turn. Mortifying, that s what it was. Such a big party friends, co… …   New words

  • poverty effect — n. A reduction in consumer spending based on a perception of relative poverty caused by the decreasing value of stock market portfolios. Example Citation: Some economists are already talking about a poverty effect caused by sinking stock prices.… …   New words

  • watercooler effect — n. The effect created by two or more employees having an informal, face to face conversation, as though at a watercooler. Example Citation: There also was the watercooler effect, or the theory that people come up with their best ideas when… …   New words

  • house money effect — n. The premise that people are more willing to take risks with money they obtained easily or unexpectedly. Example Citations: The Flemings lot are now talking about regret aversion, investors inclination to sell their winners and stick by their… …   New words

  • snob effect — n. The desire to purchase something only because it is extremely expensive or extremely rare; the tendency for demand to increase along with the price of an item whenever that item is perceived to improve the social status of the consumer.… …   New words

  • lipstick effect — n. During a recession, the tendency for consumers to purchase small, comforting items such as lipstick rather than large luxury items. Example Citation: If you ve been following domestic news in recent weeks, you ve probably heard about the… …   New words

  • small-world effect — (smawl WURLD uh.fekt) n. The tendency for individual elements in a large system to be separated from any other element in the system by only a few steps (a.k.a. six degrees of separation ). Example Citation: What has Hollywood actor Kevin Bacon… …   New words

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